Washington Post Copies Politico?
In the fast-paced and ever-changing media landscape, the surest strategy for a struggling news oraganization is to… copy your competitors! After last week’s announcement that Newsweek magazine is for sale because it could no long earn a profit, this week the Washington Post Co. launches a new new media project called PostPolitics that looks awefuly similar to… Politico! From a marketing email, PostPolitics is the:
“the ultimate destination for breaking political news, in-depth original reporting and analysis, from the trusted leader in political coverage.”
Now, what’s the difference between this and WashingtonPost.com?
